Detox
Online Reputation Device
Spring 2024
Special thanks to ShiftKey for their guidance and my teammates Alex Orelind and Gabe Cambra.
An app that leverages AI to help you manage your online reputation. The power lies in the users hand to make positive decisions.
70% of employers use social media to screen candidates.
Source: Career Builder
57% of those employers denied a candidate based on their social media.
Source: Career Builder
How might we empower Gen Z to be proactive in controlling their digital footprint for a successful career?
Detox puts the power in the users hands.
Existing Solutions
Most apps are tailored to boosting a businesses reputation or controlling what data brokers collect.
No existing reputation app focuses on an individuals social media presence and how that can impact their career.
Meet Valentina
A persona based on real interviews
“I want social media to be a healthy outlet for me, I don’t want it to define me.”
Pain Points
Online privacy concerns
Does not want to come across negatively
Not always thinking about a posts impact to her online image
Goals:
Posts as a personal reminder of positive experiences
Wants to use social media to help boost her career
Prepare online image for going back to school
Problem Storyboard
Project Goals
User Privacy
Transparency of what information the app uses to reassure the user has control.
Confidence
Making users feel confident that their social media presence will not negatively impact them.
Awareness
Teach users how to be proactive for their benefit.
Reputation Survey Results
Highlighting the biggest categories of concern, the majority of our Gen Z surveyors noted their lack of knowledge to the consequences they could face for a 'bad' post.
Interview Insights
From young adults, college students, and middle aged adults.
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Many social media users are unaware of how much personal information is shared online, leaving them with limited control over their digital identity.
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With growing concerns about privacy and reputation, students lack accessible, user-friendly tools to manage their online presence.
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Our research revealed that users are eager to learn effective ways to manage their digital footprint if provided with the right resources.
Ideas from Mild to Wild
Leveraging AI to ideate and catering to our audience in each decision made.
Lo-fi Frames
Noticing elements that flow to create an intuitive experience.
Inspiration
Visual Brand Language
A moodboard inspired guide to facilitate cohesion.
Hi-fi Wireframes
Applying VBL and creating a workable prototype.
User Testing
Involving users in the design process and addressing their concerns through iterations.
Accessibility Check
Complying with WGAC standards.
Solution Storyboard
Detox Mobile App
Detox leverages AI to scan a users social media presence and determine if there is anything negative linked to their name.
The power is in the users hands to make changes that could lead to their success.
Detox is adamant on not collecting passwords. It instead takes usernames to look up, similar to what a recruiter would do.
Onboarding
Transparency is key in making the user comfortable.
Scanning Process
Detox AI will scan the users social media for negative content, crafting a report and recommending changes to make.
Education
Gamify learning to unlock more scans by engaging users in fun challenges.
Project Takeaways
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Initially, we wanted the app to make changes for the user, believing it would simplify the process. However, we realized this approach would compromise user privacy, and many would be uncomfortable putting their trust in AI to alter their social media. This roadblock motivated us to put control back in the hands of users, allowing them to actively manage how their social media presents.
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So many apps take your information. Detox makes it clear what information it uses and that it will not make any changes to your socials as it does not have access to your login information.
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Starting with a detailed user flow and building that into the app. Testing our app with a variety of users was transformative to learn where spots of confusion were.